When I saw the Bourjois Paris Twist up the Volume Mascara's ad on the back of Cosmo for the first time I thought "well that's interesting. I'm going to have to try it out and see if it really works." I've used a lot of 2-steps mascaras before and let me tell you I was not impressed. Most of the time they were too messy and not even once did what they promised. Twist up the Volume is actually the first mascara I encountered whose wand changes shape. It still fascinates me!
I scouted numerous drugstores to find that the mascara was sold out immediately. Not a a surprise really, heavy advertising and entry discounts tend to cause demand. I eventually found and purchased the products (while still on sale! Hurray!)
On first impression I can tell you that although it is such a cool and gimmicky product to have I wouldn't be a happy camper if I paid full price. I love a dramatic effect and false looking lashes and every mascara that manages to give me that effect without having to bother applying lashes (because I am lazy like that) makes it to the top of my list. Twist up the Volume made that promise but failed to reach my high expectations.
Don't get me wrong. Twist up the Volume is a good mascara, grabs the lashes very well, separates and adds length. Twist 1 Defined Length is also great for the bottom lashes as the wand is comparatively thing and allows you to really get even the tiniest baby lashes. However, Twist 2 Volume Oversize doesn't really oversize. I guess I really can't have it all, can I. On the other hand I should point out that it is very long-lasting and does not smudge at all which is a huge positive, especially with the moody weather we've been having lately.
In short, Bourjois' Twist up the Volume is a great long lasting mascara and if you are more about length than volume you should definitely try it out. It's not a life-changing product, but definitely a really fun one to have in your collection even if it's just to enjoy twisting the wand (which I've been doing for 5 minutes straight before writing this review.)
Shop online: Bourjois Paris Twist up the Volume Mascara
Twist 1 Defined Length
Twist 2 Volume Oversize