Lets talk class and elegance today. What are they to you? One of the synonyms to both of these words is definitely Gucci. Established in 1921 by Guccio Gucci as a saddlery shop in Florence, the company had been a traditional family-run Italian business until Guccio's grandson Maurizio sold his final share of the brand in 1993. It was the founder who intertwined his initials to create the iconic logo.
From the mid 90's to 2004 Tom Ford was in charge and established the luxurious and elegant image of the brand. After he exited Gucci and its parent company the Gucci Group new management filled his position. John Ray, for menswear, Frida Giannini for accessories and Alessandra Facchinetti for womenswear. Since the last departed the company in 2005 Frida Giannini is also responsible for womenswear collections.
She's the one who pushed Gucci, one the most recognizable status labels of the late 20th century, into a new era. She's responsible for the brand's high-profile accessories and womenswear collections, which have become synonymous with figure-hugging pencil skirts, glamorous sportswear and vixen-ish eveningwear.
Frida Giannini herself describes her work as a great research, necessary adaptation, fabulous team work, very hard work, reflection, and attention to what is happening in the world. All of this definitely leads to great, breathtaking results. The talented designer believes that often fashion can reflect the sociological mood of the moment. She has many different goals but believes that the most important of all is to live in harmony with herself and with others.
Inspired by Jackie Kennedy Onassis, who to her is the ultimate in elegance, Giannini thinks of a mood, a way of living, of a certain needs for women and men, while working. Her aim is to possibly link the history of the Gucci brand and its iconic pieces with contemporary design and style. She says that the greatest influence to her career has been her passion, her family, her drive, and the world of vintage.
The most important lesson this inspiring Italian woman has ever learned trough her experience is how to be a good leader, how important communicating, expressing, and listening is within the teams. She's not afraid to say the final "yes"or the final "no." And these are the two hardest words in the world. We should all learn from her bravery.
" Beauty is very subjective and personal, and I believe that when something gives pleasure to your eyes and to your soul... well, that's beautiful." ~ Frida Giannini
Here are my favorite pieces from the Spring 2011 RTW collection:
To see the complete collection click here.
And If you are interested in the latest and very beautiful Fall 2011 Ready-to-Wear collection it is here.