Well actually Agent Provocateur is a provocative lingerie brand and the people behind it are Serena Rees and Joseph Corre. They founded the company in 1994 and completely transformed the underwear market with their irresistible, seductive and nostalgic designs, including an entire range of fit-for-a-glamour-goddess lingerie plus accessories, jewelery, lipsmacking leather pieces, shoes and stockings. In 2000 an award-winning perfume made it's debut, closely followed by a wealth of bathroom and bedroom fancies - candies, lotions, balms, etc.
The brand is know for its racy window displays in their stores and an equally welcoming retail website. Their passion is evident in absolutely everything they do. Agent Provocateur is not just another lingerie brand, it is about sexual liberation conducted, of course, in the best possible taste.
Serena and Joseph's signature is the introduction of color and fashion fabrics into lingerie. They're not just making collections twice a year, they are constantly changing and offering new styles. They lead where others follow. The talented designers say that they love all of their collections and never put in something they don't personally believe in, and their ultimate goal is continue working in a such honest way.
Describing their work as hard and sexy, Serena and Joseph say that what inspires them most of all is a great arse and that's exactly what they have in mind when they're working - a bunch of sexy-ass girls. Maybe what makes their designs so great is that they have both the male and the female point of view or maybe it's their constant quest for excellence in one's technique.
How do you think the creators of one of the greatest and most successful lingerie brands describe beauty? To them it's a fantastic mind. A brilliant smile. And, of course, a great arse. What more can you ask for? The couple's philosophy is to only sell what they love and not blab about about who wears it.
The most important lesson to them, and we should all learn it as well, is that it's okay to make mistakes, but you shouldn't make the same mistake twice.
" Girls, girls, girls: sex kittens, sex bombs, seductresses, naughty girls, secretaries, schoolgirls and Kate Moss"
~ Serena Rees & Joseph Core
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