April 8, 2011

Fashion Communication: Fashion Photography

One of my favorite parts of the fashion industry is definitely the photography! I love inspiring editorials that don't just show the clothes, they convey a feeling, an emotion, sometimes they even tell us a story.

Nowadays fashion photography is considered a modern time art form, but i n the early part of the twentieth century it was seen only as a simple way of delivering fashion on a page. This started to change in the 1960s  when photographers started applying radical new approaches in methodology and storytelling. But it was only the beginning. In the early 1970s Guy Bourdin's and Helmut Newton's work drew attention to the aesthetic value of the imaginary, narrative, and process, and changed the attitudes toward fashion photography. It came to be seen as a legitimate creative process and art form of its own right.
Today fashion photography is a fully fledged industry, and collaborations between stylists, make-up artists, and designers are something common. Fashion photography is not just about showing of glamorous clothes, using the imaginary it can question and put forward views on morality, sex, gender, beauty, artifice, and culture. 

The fashion photographers are now elevated to cult figures by the editorial exposure which led to global recognition. Who are your favorite photographers?

Here are the websites of some of mine:
Vincent Peters
Alexei Hay



Isa said...

Great photo and nice blog :)

CMA said...

youve got a great blog, keep it up!
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Marcella said...

I love how indulgent fashion photography is, definitely makes you feel like an escape from the real world!

Keyla M. Rosas R. said...

i love fashion photography and those photos that you posted there!

kisses from La Mode En Rose = )

ChiccaStyle said...

Love,love,love fashion photography too!!!Mario Testino and Vincent Peters are both my favourites!!!

Steffys Pros and Cons said...

i love fashion photography!

<3 steffy
Steffys Pros and Cons

The Queen of Hearts said...

What a glamorous fashion blog!


Sunny & Star said...

I love fashion photography. Beautiful fashion editorals are always inspiring.

Melly said...

Great pics. :)

Sienna said...

kate moss looks incredible

Boheme Noir said...

My undisputed favourite is Steven Meisel for his sharpness, controversy and social discourse.

I also ADORE the "perfect worlds" of Mario Testino and the deep beauty of Lagerfeld`s photos.

GretchTM said...

These are great!! Fashion photography is awesome.

Sam said...

Great article! I looove fashion photography! and aside from the ones you've already mentioned, I looove annie leibovitz and ellen von unwerth


Collections said...

My favorite photographer is definitely richard avedon his photographs are the best.

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pau said...

I really like Mario Testino and Terry Richardson


Kimmiepooh said...

One of my best friends is a photographer and he raves about Vincent Peters. I've always loved Mario Testino's work.

alisha said...

Fashion photography is certainly my favourite part of fashion. The idea that you can capture a concept around clothes and put it all together makes me think that fashion is more than just art. Thats why my blog is all about editorials, I just love them.

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