Fashion Communication: Fashion Photography
One of my favorite parts of the fashion industry is definitely the photography! I love inspiring editorials that don't just show the clothes, they convey a feeling, an emotion, sometimes they even tell us a story.
Nowadays fashion photography is considered a modern time art form, but i n the early part of the twentieth century it was seen only as a simple way of delivering fashion on a page. This started to change in the 1960s when photographers started applying radical new approaches in methodology and storytelling. But it was only the beginning. In the early 1970s Guy Bourdin's and Helmut Newton's work drew attention to the aesthetic value of the imaginary, narrative, and process, and changed the attitudes toward fashion photography. It came to be seen as a legitimate creative process and art form of its own right.
Today fashion photography is a fully fledged industry, and collaborations between stylists, make-up artists, and designers are something common. Fashion photography is not just about showing of glamorous clothes, using the imaginary it can question and put forward views on morality, sex, gender, beauty, artifice, and culture.
The fashion photographers are now elevated to cult figures by the editorial exposure which led to global recognition. Who are your favorite photographers?
Here are the websites of some of mine:Vincent Peters