April 15, 2011

Fashion Communication: Fashion and the Internet

It's Friday and it's time for the last post concerning fashion communication. It is going to be about the medium we all use to connect to like-minded people, to share our thoughts and opinions and to know what's going on on the other side of the globe. Yes, today I am going to talk (type) about the relationship between the fashion world and the internet.

There's a demand placed on fashion to always be innovative and the internet has given the industry a new communication tool to convey its ideas and products on a global scale. There are numerous websites promoting goods and services, from superbrands like Gucci and Prada to less-known labels, department stores, botiques, nearly everybody has gone online

Customers can easily gain product information, have a virtual experience, sign up to a mailing list or special in-store or inline offers, shop online and feel less intimidated by the guise of a designer boutique, just by visiting the brand website from the comfort of their homes. The online features personalize the fashion experience and and give the customer the feeling that he/she is part of the brand and its philosophy, which in return creates a loyal client base.

Websites like Style.com and Vogue.com have brought the exclusive fashion shows and news to the home of every fashion lover all around the world. Blogging and Twitter enhance the experience even further allowing us to share thoughts and information and stay in the loop 24/7.

The interned has not only revolutionized the fashion experience, it educated the customer and the spectator. Today anybody and everybody has the opportunity to voice their fashion opinion, to become a fashion journalist or a fashion editor, or to launch a dedicated website. News travel faster than ever and fashion is in the palm of your hand.... And this is amazing!

Have a great weekend!!!!



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Alexa said...

so true! the internet has definitely helped fashion grow!


Teresa said...

I am a big fan of style.com. It is always updated with recent trends and news about the fashion world, as well as photos.


youlikemylipstick said...

i agree with you... that new world of fashion is simply amazing! you can see the runaway in real time, know all the new trends just in a click and buy everything you want sitted in your couch... love love love!

LoliTa said...

so true... it has changed so much!

zoelovefashion said...

Ilove your blog
lovely pictures


alisha said...

I love that the internet makes fashion accessible to everyone. No longer do you have to be at a show, to see it or its collection. It also means new designers can start up without the big budget for a huge collection in shops. Check out my latest post about a new design duo doing just that. Love your informative posts by the way.

La Mode En Rose said...

style.com it's like a commun place for bloggers! I almost never buy magazines now! = s

kisses from La Mode En Rose = )

ChiccaStyle said...

Totally agree!!!Internet helps fashion and above all online stores are the present not the future!!!Great post!

2012fashionfencer said...

Yes! Thank God for the internet! It has done wonders for the fashion industry. The rise of the fashion blogger, net-a-porter.com...need I say more? Great post.

Laura @ theblogofobsessivecoolness.blogspot.com

Wynne Prasetyo said...

i love surfing from one fashion site to another ;)


Thank you girl! And yeah, we are lucky to live in this era of internet and so, I visit those websites almost daily, they are a great medium for fashion! xoxo


Sienna said...

totally amazing , im addicted to style.com

GretchTM said...

This is so true! Social media is such a strong tool used to communicate to consumers. Great post.

Gaby de Modacapital said...

I like this Webside...style.com!!!

Kisses from México and thanks for your comments!

yiqin; said...

as much as i love print, it will one day be replaced too :/

Lívia Salazar said...

great post!


Olya said...

i really like this post! great job!
and thank you very much for visiting my blog and leaving me such a sweet comment! I always return the favor!
xoxo, Olya


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