Fashion as Big Business
Today I am starting a new short series of posts devoted to the multimillion-dollar global business of fashion. From the unassuming local market stalls selling the basics, bustling malls with designer boutiques and department stores providing extravagant and self-indulgent brands, to shopping via internet, everyone takes part! The market is highly competitive and the intelligent branding and market positioning helps to pinpoint customers, attract their attention and make them want to buy the latest looks.
The widely used term " fashion business" includes many different industries. Roughly the infrastructure can be broken down into the sectors of design, manufacturing, marketing, branding, distribution, and retail. There are still many subsidiary industries that link together to form the global fashion chain. For example, within the manufacturing there are textile mills producing fabrics and factories making buttons, zips, buckles, etc.
In today's fiercely competitive market and global business environment connections and technology are of great importance. The simple basic T-shirt you bought from your local store probably started its journey thousands miles away with the cotton grown in the fields of India or maybe Bangladesh, which was woven into a fabric, which then went to a manufacturer. He cut, made, and trimmed the fabric into a garment according to the design specification sheets, which were probably sent by e-mail from a studio somewhere in the West.
It is connections like this within the infrastructure of fashion the link and hold the industry we love together.
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