Fashion Communication: Fashion and Cinema
In the next few Fridays I'll be talking about the different aspects of fashion communication. The reason I'm going to spare several articles for this topic is that fashion is all about communication. It transmits an ideal, an aesthetic, a style, and an attitude to the consumer to buy into. That's why the companies invest millions of dollars in advertising, photo shoots, runway shows, boutique interiors and endorsements to promote and establish their brand identity.
Successful communication requires specialists from different industries, such as photographers, movie producers, magazine editors and stylists, to work in collaboration with fashion brands to create concepts that can influence a generation, change cultural and social attitudes, and create iconic moments and trends.
Fashion and Cinema
Ever since cinema was invented, movies and fashion are closely related. On one hand, fashion provides film makers with an ideal way to communicate character, personality and identity and to suggest a social context. On the other hand, movies are the perfect medium for fashion to be experienced and with the wide range of people they reach films become a very profitable way for the fashion industry to promote it's products.
Probably the most famous partnership between the movie and the fashion industries is the one between Hubert de Givenchy and Audrey Hepburn. It's perfect balance between timeless elegance, style and glamor is the reason Audrey to be considered a fashion icon of all times. Movies like Sabrina, Funny Face, and of course my favorite Breakfast at Tiffany's influenced millions of women all over the world and set global, iconic trends.
Have you ever wandered how has the simple jeans-and-white-T-shirt look become timeless classic for both men and women? It owns its success to James Dean in his lead role in Rebel without a cause. Moments like this give movies and fashion the authority to influence generations and challenge the social framework.
The Devil Wears Prada. Younger and more avant-garde fashion labels together with video artists are writing, producing, and directing their own arthouse films. Examples include Office Killer by Cundy Sherman, Fashionnashion by Ruben Toledo, Treason - Dress Code by Sergei Pescei and Patricia Canino, Chapels - bernhard Willhelm by Diane Pernet, and The Bridegroom Stripped Bare by the iconic Alexander McQueen. In order to show this work and encourage people to experience the relationship between movies and fashion in a whole new way have been created exhibitions and festivals.
Here are some movie that really inspired me and influenced my style:
And some TV series of course:
Sex and the City
Glee (Emma Pillsbury style is simply adorable)
Can you think of a better way to end the day than a gorgeous and inspiring movie?
Stay tuned for next Friday when I'll be talking (posting) about fashion magazines.
Have a great weekend every one!!!